APG Network
  • Home
  • About Us
  • Team
    • Meet the Team
  • Offices
    • Cargo Offices >
      • Afghanistan
      • Armenia
      • Bangladesh
      • Benelux
      • Canada
      • Chile
      • China
      • Cyprus
      • Denmark
      • Dominican Republic
      • Ecuador
      • Egypt
      • Finland
      • France
      • Germany
      • Georgia
      • Ghana
      • Guinea
      • Hong Kong
      • Hungary
      • India
      • Indonesia
      • Iraq
      • Ireland
      • Israel
      • Italy
      • Japan
      • Jordan
      • Lebanon
      • Malaysia
      • Mexico
      • Nepal
      • Nigeria
      • Norway
      • Pakistan
      • Philippines
      • Poland
      • Portugal
      • Romania
      • Russia
      • Saudi Arabia
      • Singapore
      • South Africa
      • South Korea
      • Spain
      • Sri Lanka
      • Sweden
      • Switzerland
      • Turkey
      • UAE
      • Ukraine
      • United Kingdom
      • USA
      • Uzbekistan
      • Vietnam
      • Yemen
    • Passenger Offices >
      • Africa >
        • Burkina Faso
        • Cameroon
        • Djibouti
        • Egypt
        • Ghana
        • Guinea
        • Ivory Coast
        • Kenya
        • Mali (CWA)
        • Mauritania
        • Mauritius
        • Morocco
        • Mozambique
        • Niger
        • Nigeria
        • Senegal
        • Sierra Leone
        • South Africa
        • Togo
        • Tunisia
      • Americas >
        • Argentina
        • Bolivia
        • Brazil
        • Canada
        • Chile
        • Colombia
        • Costa Rica
        • Cuba
        • Dominican Republic
        • Ecuador
        • Central America
        • Haiti
        • Mexico
        • Nicaragua
        • Panama
        • Paraguay
        • Peru
        • Uruguay
        • USA
        • Venezuela
      • Asia >
        • Afghanistan
        • Bangladesh
        • Brunei
        • China
        • Hong Kong
        • India
        • Indonesia
        • Japan
        • Malaysia
        • Myanmar
        • Nepal
        • Pakistan
        • Philippines
        • Singapore
        • South Korea
        • Sri Lanka
        • Taiwan
        • Thailand
        • Vietnam
      • Europe >
        • Albania
        • Armenia
        • Baltics
        • Belgium & Luxembourg
        • Bulgaria
        • Cyprus
        • Czech Rep & Slovakia
        • Finland
        • France
        • Georgia
        • Germany & Austria
        • Greece
        • Hungary
        • Ireland
        • Italy
        • Malta
        • Netherlands
        • Poland
        • Portugal
        • Romania
        • Russia
        • Scandinavia
        • Serbia & W. Balkans
        • Slovenia
        • Spain
        • Switzerland
        • Turkey
        • Ukraine
        • United Kingdom
      • Australasia >
        • Australia
        • New Zealand
        • South Pacific
      • Central Asia >
        • Azerbaijan
        • Kazakhstan
        • Kyrgyzstan
        • Uzbekistan
      • Middle East >
        • Gulf Area / UAE
        • Iraq
        • Israel
        • Jordan
        • Kuwait
        • Lebanon
        • Saudi Arabia
        • Syria
        • Yemen
  • MEDIA
    • News
    • Press Releases >
      • Cyprus Airways Press Release
      • Cyprus Airways Press Release
      • Emirates Press Release
      • Air Belgium Press Release
      • APG appoints Antoine Huet
      • APG Cargo 60 global offices
      • Cemair Press Release
      • Volotea Press Release
      • Air Canada Press Release
      • Blue Ribbon Bags Partnership
      • Plus Ultra appoints APG
      • Surinam Airways appoints APG
      • flynas appoints APG
      • Air Mauritius appoints APG
      • AVA Airways appoints APG
      • Avianca appoints APG as its GSA in Japan
      • Air North appoints APG as GSA
      • JetClass appoints APG as GSA
      • APG celebrates 30th anniversary
      • IET 100 Press Release
      • Royal Jordanian Press Release
      • Kenya Airways Press Release
      • Lion Air Press Release
      • airBaltic Cargo Press Release
      • Aeromar Press Release
      • Air Senegal Press Release
      • APG Airlines Press Release
      • APG Platform Press Release
      • Ruili Airlines Press Release
  • Services
    • Cargo >
      • Cargo GSSA
      • Cargo IET
    • Passenger >
      • Passenger GSSA
      • APG IET
      • APG IET+
      • APG Access
      • ABCS
      • AACS
      • ATCS
      • ACTP
      • Fare Filing
      • APG Platform >
        • Travel agent
        • Airlines
    • APG Academy
    • WorldConnect
  • Partners
  • Contact
Picture

Executive Product Director, GSSA

Melinda Buxbaum

e: gssa@apg-ga.com
t: +44(0)7772 153590
contact us

​GSSA
General Sales & Services Agent

The cornerstone of our World Program since 1991, our GSSA product offers world standard commercial representation and management services – globally, by region, or for an individual country. Our GSSA services also go “hand in glove” with our other APG products which provide access to the relevant area settlement system (ARC or BSP) or distribution via our APG IET product to facilitate ticketing in smaller markets, all to achieve maximum revenue results.

Target Audience

  • Established airlines of any size: smaller and seasonal “Online” markets; global “Offline” markets
  • For Start-up & Regional airlines; global markets.

Solutions

The product aims to reduce costs, improve the customer experience and aggressively grow revenue levels, providing a point of contact in each market. APG GSSA services may include:
​
  • Full sales and marketing activities including targeted sales calls
  • Ticketing and reservation facilities
  • Product training and regional brand development
  • Market intelligence reporting
  • Negotiating commercial agreements with travel trade
  • Negotiating and managing Interline relationships, Special Prorate Agreements
  • Creative marketing, advertising and promotional campaigns
  • Formulating local fares/pricing structure
  • Targeted revenue growth
  • Presence at major exhibitions
  • Media liaison

Benefits

  • Exceed revenue targets established by the client airline.
  • Increase awareness and create a positive perception of the airline in the target markets
  • Generate traffic from all market sectors as applicable, including: Interline, Internet (OTAs), Consortia, Consolidators, Tour Operators, Travel Management Companies, Corporate Travel Departments and retail travel agents
  • Attain preferred carrier/supplier status
  • By appropriate segmentation, ensure maximum revenue and yield
This information is also available in the following languages:
中文
日本語
RU

Services

GSSA
ABCS
APG IET
AACS
CARGO​
​
ATCS
​
APG IET+
​
ACTP
APG ACCESS
​NDC PLATFORM
​FARE FILING
​APG ACADEMY

Company

About
Team
Media​

SUpport

Contact
Privacy Policy
Terms of Use
Cookies
© COPYRIGHT. ALL RIGHTS RESERVED.
  • Home
  • About Us
  • Team
    • Meet the Team
  • Offices
    • Cargo Offices >
      • Afghanistan
      • Armenia
      • Bangladesh
      • Benelux
      • Canada
      • Chile
      • China
      • Cyprus
      • Denmark
      • Dominican Republic
      • Ecuador
      • Egypt
      • Finland
      • France
      • Germany
      • Georgia
      • Ghana
      • Guinea
      • Hong Kong
      • Hungary
      • India
      • Indonesia
      • Iraq
      • Ireland
      • Israel
      • Italy
      • Japan
      • Jordan
      • Lebanon
      • Malaysia
      • Mexico
      • Nepal
      • Nigeria
      • Norway
      • Pakistan
      • Philippines
      • Poland
      • Portugal
      • Romania
      • Russia
      • Saudi Arabia
      • Singapore
      • South Africa
      • South Korea
      • Spain
      • Sri Lanka
      • Sweden
      • Switzerland
      • Turkey
      • UAE
      • Ukraine
      • United Kingdom
      • USA
      • Uzbekistan
      • Vietnam
      • Yemen
    • Passenger Offices >
      • Africa >
        • Burkina Faso
        • Cameroon
        • Djibouti
        • Egypt
        • Ghana
        • Guinea
        • Ivory Coast
        • Kenya
        • Mali (CWA)
        • Mauritania
        • Mauritius
        • Morocco
        • Mozambique
        • Niger
        • Nigeria
        • Senegal
        • Sierra Leone
        • South Africa
        • Togo
        • Tunisia
      • Americas >
        • Argentina
        • Bolivia
        • Brazil
        • Canada
        • Chile
        • Colombia
        • Costa Rica
        • Cuba
        • Dominican Republic
        • Ecuador
        • Central America
        • Haiti
        • Mexico
        • Nicaragua
        • Panama
        • Paraguay
        • Peru
        • Uruguay
        • USA
        • Venezuela
      • Asia >
        • Afghanistan
        • Bangladesh
        • Brunei
        • China
        • Hong Kong
        • India
        • Indonesia
        • Japan
        • Malaysia
        • Myanmar
        • Nepal
        • Pakistan
        • Philippines
        • Singapore
        • South Korea
        • Sri Lanka
        • Taiwan
        • Thailand
        • Vietnam
      • Europe >
        • Albania
        • Armenia
        • Baltics
        • Belgium & Luxembourg
        • Bulgaria
        • Cyprus
        • Czech Rep & Slovakia
        • Finland
        • France
        • Georgia
        • Germany & Austria
        • Greece
        • Hungary
        • Ireland
        • Italy
        • Malta
        • Netherlands
        • Poland
        • Portugal
        • Romania
        • Russia
        • Scandinavia
        • Serbia & W. Balkans
        • Slovenia
        • Spain
        • Switzerland
        • Turkey
        • Ukraine
        • United Kingdom
      • Australasia >
        • Australia
        • New Zealand
        • South Pacific
      • Central Asia >
        • Azerbaijan
        • Kazakhstan
        • Kyrgyzstan
        • Uzbekistan
      • Middle East >
        • Gulf Area / UAE
        • Iraq
        • Israel
        • Jordan
        • Kuwait
        • Lebanon
        • Saudi Arabia
        • Syria
        • Yemen
  • MEDIA
    • News
    • Press Releases >
      • Cyprus Airways Press Release
      • Cyprus Airways Press Release
      • Emirates Press Release
      • Air Belgium Press Release
      • APG appoints Antoine Huet
      • APG Cargo 60 global offices
      • Cemair Press Release
      • Volotea Press Release
      • Air Canada Press Release
      • Blue Ribbon Bags Partnership
      • Plus Ultra appoints APG
      • Surinam Airways appoints APG
      • flynas appoints APG
      • Air Mauritius appoints APG
      • AVA Airways appoints APG
      • Avianca appoints APG as its GSA in Japan
      • Air North appoints APG as GSA
      • JetClass appoints APG as GSA
      • APG celebrates 30th anniversary
      • IET 100 Press Release
      • Royal Jordanian Press Release
      • Kenya Airways Press Release
      • Lion Air Press Release
      • airBaltic Cargo Press Release
      • Aeromar Press Release
      • Air Senegal Press Release
      • APG Airlines Press Release
      • APG Platform Press Release
      • Ruili Airlines Press Release
  • Services
    • Cargo >
      • Cargo GSSA
      • Cargo IET
    • Passenger >
      • Passenger GSSA
      • APG IET
      • APG IET+
      • APG Access
      • ABCS
      • AACS
      • ATCS
      • ACTP
      • Fare Filing
      • APG Platform >
        • Travel agent
        • Airlines
    • APG Academy
    • WorldConnect
  • Partners
  • Contact